Simonetta Fiori is a journalist who follows with great competence the editorial-market sector for the newspaper Repubblica. In the last few days, during which the offer of a merging contract on behalf of Mondadori to the book sector of RCS has dominated discussions, she has written an interesting article which has a strong title: Più piccole e con l’anima – la rivincita delle librerie (Smaller and soulful – the redress of bookshops). Besides its title, the piece is striking because it reproposes the model of independent bookshops, considered by certain profets of the editorial world to be decisively finished, for the revamping of Mondadori’s chain-bookstores.
Vendere l’anima (“Selling The Soul” ) BY Romano Montroni (Laterza, 2006) discusses innovation, the flexibility and speed of change, and how to devote complete attention to the requirements of readers and clients on the one hand, and to the emotional side of a bookshop experience on the other. The book mostly preoccupies itself with the work of a bookseller, written by someone who has lived its present-day history. Umberto Eco has said, quite rightly:
To have Romano Montroni discuss a bookseller’s job, is a bit like reading Dante explaining how two write a poem in three canticas, or having Cellini talk about the business of being a goldsmith, or – in more modest terms – listening to Landru describe how to kill one’s wife.