Monthly Archives: August 2014

In theory, there is no difference between practice and theory. But, in practice, there is

Norman, Donald
The Design of Everyday Things
Basic Books; Revised Edition, 2013

Roberto Picerno, an interaction designer in IDEO, suggested this book to me after I had asked him for a bibliography to start reading about interaction design.

From the very first pages my mind was opened up, and I began to understand the importance of an “anthropocentric” approach to the project (i.e., to be certain that products reflect the real needs of the user and that they be intuitive and easy to use).

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