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At the reader’s service

Vendere l’anima (“Selling The Soul” ) BY Romano Montroni (Laterza, 2006)  discusses innovation, the flexibility and speed of change, and how to devote complete attention to the requirements of readers and clients on the one hand, and to the emotional side of a bookshop experience on the other. The book mostly preoccupies itself with the work of a bookseller, written by someone who has lived its present-day history. Umberto Eco has said, quite rightly:

To have Romano Montroni discuss a bookseller’s job, is a bit like reading Dante explaining how two write a poem in three canticas, or having Cellini talk about the business of being a goldsmith, or – in more modest terms –  listening to Landru describe how to kill one’s wife.


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